DOWN THE RABBIT HOLE
2D Motion • Visual Identity •
LEDGER
DOWN THE RABBIT HOLE
CONTEXT
Betting on brand content to boost its awareness, the French unicorn is launching a programme on YouTube dedicated to cryptocurrency news.
CHALLENGE
Reinventing the codes of broadcast design for a programme that claims to be anti-mainstream.
SOLUTION
We’ve created a broadcast design that borrows from the codes of social networks and developed a graphic universe based on the pixel. Follow the white rabbit…
