IDENTITY REVEAL

2D Motion

LEDGER

IDENTITY REVEAL

CONTEXT

The French unicorn Ledger unveils its new visual identity.

CHALLENGE

Create a film that reveals how the new identity fits with Ledger’s positioning.

SOLUTION

This film highlights the essence of the new brand in 5 points: a brand system, a typography, a colorimetric range, a know-how, a mindset and a way of life.