IDENTITY REVEAL
2D Motion •
LEDGER
IDENTITY REVEAL
CONTEXT
The French unicorn Ledger unveils its new visual identity.
CHALLENGE
Create a film that reveals how the new identity fits with Ledger’s positioning.
SOLUTION
This film highlights the essence of the new brand in 5 points: a brand system, a typography, a colorimetric range, a know-how, a mindset and a way of life.
![](https://17mars.com/wp-content/uploads/2022/03/17mars_ledger_id_reveal_1-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_ledger_id_reveal_1.gif)
![](https://17mars.com/wp-content/uploads/2022/03/ledger_film_reveal_2.gif)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_ledger_id_reveal_2.png)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_ledger_id_reveal_3.gif)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_ledger_id_reveal_3-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_ledger_id_reveal_4.gif)
![](https://17mars.com/wp-content/uploads/2022/03/ledger_film_reveal_29-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/03/ledger_film_reveal_26-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/03/ledger_film_reveal_22-1024x576.png)