2D Motion • Brand Strategy • Shooting •
To support its development, the alternative asset management company wants to strengthen its main influence tool: brand content.
Structure the brand’s video content offer in order to institutionalize its communication and increase its traffic on social networks.
The agency designed a dozen editorial formats, divided into 4 families, according to a defined typology of speech. A modular graphic vocabulary, drawn from the corporate world, was used in a cross-functional offer. The result is a packaging charter where each format has its own identity, with a matching filming device, listed in a production charter.