VAKITA
2D Motion • Visual Identity •
Winter Productions
VAKITA
CONTEXT
Hugo Clément and Régis Lamanna-Rodat launch an investigative media, whose name refers to an endangered marine mammal. Its promise can be summed up in 3 words: information, action, mutual aid.
CHALLENGE
Show a singularity in the independent media landscape by creating a strong identity, symbol of a new type of citizen commitment. Develop a modular system, able to be deployed on a platform, social networks and all audiovisual content.
SOLUTION
Vakita sounds like a cry, a warning sign, so we designed a logo that follows the structure and rhythm of the word’s syllables: a typographic block that draws strokes of the same thickness and plays with symmetry and contrasts. The design system is part of a tonic and striking dynamic, in the image of the brand’s positioning.
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_01-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_02-1024x586.png)
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_03-1024x586.png)
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_04-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_05-1024x576.jpg)
PLATFORM
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_06-1024x768.jpg)
![](https://17mars.com/wp-content/uploads/2022/11/17mars_winter_vakita_07-1024x533.jpg)