THE BRAINSTORMING
Copywriting • Shooting •
TF1
THE BRAINSTORMING
CONTEXT
TF1 is about to broadcast the eleventh season of The Voice France.
CHALLENGE
Create a trailer that emphasizes on the genuine bond the coaches share together.
SOLUTION
To kick off the second decade of the show on TF1, the channel took a step aside and put the coaches on stage to design their own trailer for the show. This brainstorming session takes us into universes that are at opposite ends of the spectrum but reveal the complementary personalities of the coaches. And the divergent points of view will indeed be resolved at the end…
