THE ALBUM
2D Motion • Copywriting •
Les Restos du Cœur
THE ALBUM
CONTEXT
The Restos du Coeurs launched a campaign to raise awareness about bequests and donations with the support of TF1.
CHALLENGE
Address with discretion the possibilities of post-mortem engagement with those most in need.
SOLUTION
The film features a conversation between a volunteer from the association and his granddaughter, who is looking through a photo album that traces the history of the Restos from their beginnings to the present day. The agency chose a delicate illustrative approach to this sensitive subject.
![](https://17mars.com/wp-content/uploads/2022/03/17mars_rdc_appel_don_1-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_rdc_appel_don_2-1024x576.jpg)
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![](https://17mars.com/wp-content/uploads/2022/03/17mars_rdc_appel_don_7-1024x576.jpg)
CHARA DESIGN
![](https://17mars.com/wp-content/uploads/2022/03/RECHERCHE_5.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/RECHERCHE_3-1024x576.jpg)
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![](https://17mars.com/wp-content/uploads/2022/03/RECHERCHE_4-scaled.jpg)
Process
![](https://17mars.com/wp-content/uploads/2022/03/17mars_rdc_appel_don_12-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_rdc_appel_don_13-1024x576.jpg)