PREMIÈRE SAISON
2D Motion • Visual Identity •
WINTER PRODUCTIONS
PREMIÈRE SAISON
CONTEXT
Première Saison is a production company aiming at telling stories through different commitments and projects.
CHALLENGE
Create a compelling wordmark embodying the promise of a long journey’s starting point.
SOLUTION
We gave meaning to the identity by playing on the custom-made typography. Both of the letters ‘i’ have been replaced by colons, illustrating a beginning. The sturdy composition was softened in the rounded corners, and the logo is available in a version in which only the colon appears, making it the brand’s shortened signature.
![](https://17mars.com/wp-content/uploads/2024/04/PS_LOGOS__Plan-de-travail-1-1024x474.png)
![](https://17mars.com/wp-content/uploads/2024/04/PS_LOGOS_-02-1024x474.png)
![](https://17mars.com/wp-content/uploads/2024/04/PS_LOGOS_-03-1024x474.png)
![](https://17mars.com/wp-content/uploads/2024/04/PS_LOGO_FOND-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/04/PS_LOGO_MARQUAGE_01-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/04/PS_TOTE_02-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/04/PS_TOTE_01-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/04/PS_STICKERS-1024x768.jpg)