CAMPAIGN FILM

2D Motion Copywriting

Les Restos du Cœur

CAMPAIGN FILM

CONTEXT

The Restos du Coeurs launched a campaign to raise awareness about bequests and donations with the support of TF1.

CHALLENGE

Address with discretion the possibilities of post-mortem engagement with those most in need.

SOLUTION

The film features a conversation between a volunteer from the association and his granddaughter, who is looking through a photo album that traces the history of the Restos from their beginnings to the present day. The agency chose a delicate illustrative approach to this sensitive subject.

CHARA DESIGN

Process