CHRISTMAS ROSES
3D Motion • Copywriting •
FRANCE 2
CHRISTMAS ROSES
CONTEXT
Every year, France 2 gathers its viewers around its Christmas packaging, a moment of communion between the channel and its audiences.
CHALLENGE
Re-enchant the lives of French people at the beginning of winter and share exceptional moments with viewers.
SOLUTION
We designed a system that fits into the new channel’s skin, injecting it with a premium, fairy-tale color. Starting from the point, we imagined a snowflake with a family of rosettes. This graphic embellishment of the channel led us to explore three different materials: wood, paper and snow.
The warmth of the candle holder in cut-out paper, the fragility of the ice crystals and the softness of the finely cut pieces of wood are but a few of the ambiances that reference the attention we put into the Christmas preparations.
![](https://17mars.com/wp-content/uploads/2022/03/17MARS_F2_NOEL_2018_01-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_f2_noel_rosace_02-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_f2_noel_rosace_07-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_f2_noel_rosace_09-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_f2_noel_rosace_04-1024x576.jpg)
PROCESS
![](https://17mars.com/wp-content/uploads/2022/03/17mars_f2_noel_rosace_12-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2022/03/17mars_f2_noel_2018_7-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/03/17MARS_F2_NOEL_2018_01-1024x576.jpg)