3D Motion • Copywriting •
Every year, France 2 gathers its viewers around its Christmas packaging, a moment of communion between the channel and its audiences.
Re-enchant the lives of French people at the beginning of winter and share exceptional moments with viewers.
We designed a system that fits into the new channel’s skin, injecting it with a premium, fairy-tale color. Starting from the point, we imagined a snowflake with a family of rosettes. This graphic embellishment of the channel led us to explore three different materials: wood, paper and snow.
The warmth of the candle holder in cut-out paper, the fragility of the ice crystals and the softness of the finely cut pieces of wood are but a few of the ambiances that reference the attention we put into the Christmas preparations.