ARES

2D Motion • Brand Strategy • Visual Identity •

Vivendi

ARES

CONTEXT

As the discipline is in the process of being authorised in France, Vivendi Sports is launching ARES Fighting Championship, a new Afro-European MMA (or mixed martial arts) league.

CHALLENGE

Convey a decent and respectable image to a sport with a sultry reputation through its visual identity.

SOLUTION

As we aimed to provide the league with strong markers, we forged an original typography inspired by Greek mythology that bonds the discipline with its ancestor, the ancient Pancrace. Based on this typography, we drew a multi-use, flexible and adjustable brand territory.