LE MAG DE L’EURO

2D Motion Visual Identity XR

TF1

LE MAG DE L’EURO

CONTEXT

On the occasion of Euro 2020, TF1’s sports department is relaunching its traditional daily magazine alongside the competition’s soccer matches.

CHALLENGE

Roll out a powerful, status-enhancing dressing thanks to a virtual stage and an innovative augmented reality device.

SOLUTION

To allow the show’s set to be installed in each European city where the Euro takes place, we adapted to the constraints of the set, mixing pre-calculated renderings and real-time 3D (Unreal Engine). In terms of identity and interface, the agency focused on the energy of the sporting gesture at the heart of the graphic system by adopting a scripted brand signature and oblique dynamics.