TRAUMA

Brand Strategy Shooting

13EME RUE

TRAUMA

CONTEXT

As a thriller channel, 13ème Rue launches its first original French TV show.

CHALLENGE

Highlight the atmosphere of a TV show through its opening credits.

SOLUTION

Designed as a mirror game, the opening credits of the series bring to light the faces of the two protagonists, while revealing their dark side. The scenes take place in a blackness textured by the smoke of a firearm. This smoke shapes the compositions, revealing in turn some parts of the image. It dictates the rhythm and creates tension.