2D Motion • Visual Identity •
TF1’s sports department wished to renew the visual identity of its soccer news program in order to reinforce its visibility in the French audiovisual landscape.
Embody the power of soccer as well as the power of the channel.
The agency imagined a protean acronym that takes the form of an S with a 2 as its counter-shape. The design is based on a palette of lively colors whose spectrum embodies the diversity of sports. The graphic device is also enriched by a series of infographics in AR.