IDENTS
3D Motion •
RENAULT
IDENTS
CONTEXT
As part of its prospective research, Renault is looking for new graphic expressions for its emblem and the brand new R5 logo.
CHALLENGE
Design 4 idents. Explore several visual territories and animation principles. Assert the brand’s electro-pop and tech positioning.
SOLUTION
We have chosen to link each ident to a manufacturing process from the automotive industry: embossing, magnetism, 3D printing and inflating. This approach offers a range of different ways of revealing the car, amplified by the generosity of the 3D rendering and the colours used. All this is in keeping with Renault’s resolutely premium approach.
