PARIS MOTOR SHOW 2022
3D Motion • Copywriting •
Renault
PARIS MOTOR SHOW 2022
CONTEXT
After 4 years of absence, 2022 marks the return of the Paris Motor Show. The car industry has had time to evolve since then, and its key agents were all there.
CHALLENGE
Staging the visuals of the Renault showroom screens during the press conference at the event’s opening as well as throughout the entire weekend. Transcend the 4L concept car reveal, the 4Ever Trophy Renault.
SOLUTION
We designed visuals by capitalizing on the screens’ unconventional formats. The reveal film immerses the audience into a continuous flow of unstructured landscapes, constantly pushing back the limits of the skyline. The Renault logo is placed at the center of an animated dichroic pattern.
