GENEVA INTERNATIONAL MOTOR SHOW ’24

2D Motion • 3D Motion •

Renault

GENEVA INTERNATIONAL MOTOR SHOW ’24

CONTEXT

Renault chose the Geneva Motor Show for the launch of their 100% electric vehicule, Renault 5 E-Tech. The brand entrusted us with the audiovisual artistic direction of the event and the production of the media broadcast on an immersive screen system.

CHALLENGE

Create video content that captures the retro-futuristic essence of this iconic vehicle in the electric age.
Make a splash the day of the reveal, and broadcast dynamic visuals during the event.
The challenge was amplified by the size of the screens: 36m x 2.5m and 13.5m x 5m.

SOLUTION

For the vehicle reveal, we opted for a spectacular approach, showing a multitude of ‘5s’ travelling through a wide variety of landscapes before arriving in Geneva. The concept was designed to echo the campaign broadcast on social networks.

Our overall artistic direction (press conference and stall loops) was based on a bold electropop style, using contrasting bright colours borrowed directly from R5’s distinctive colours.