R5 – ADAS
3D Motion •
RENAULT
R5 – ADAS
CONTEXT
To coincide with the launch of the 100% electric Renault 5 E-Tech, Renault wanted to modernise the look of its driver assistance presentation modules (ADAS): animations and still images.
CHALLENGE
Bring a cinematographic and spectacular dimension to educational communication.
Define a procedure capable of industrializing production.
SOLUTION
We developed a photo-realistic rendering, playing with the contrast between the scenery and the vehicle. Magnified by the lighting, we placed it at the heart of a staging that multiplies camera movements, axes and frame values.
Beyond the demonstration, our aim was to echo the visual territory developed around R5: colourful and generous. A particular attention was paid to detail: vehicle conformity as well as realism of situations.
We produced more than four minutes of 3D animation and around thirty still images.
