R5 – ADAS
3D Motion •
RENAULT
R5 – ADAS
CONTEXT
To coincide with the launch of the 100% electric Renault 5 E-Tech, Renault wanted to modernise the look of its driver assistance presentation modules (ADAS): animations and still images.
CHALLENGE
Bring a cinematographic and spectacular dimension to educational communication.
Define a procedure capable of industrializing production.
SOLUTION
We developed a photo-realistic rendering, playing with the contrast between the scenery and the vehicle. Magnified by the lighting, we placed it at the heart of a staging that multiplies camera movements, axes and frame values.
Beyond the demonstration, our aim was to echo the visual territory developed around R5: colourful and generous. A particular attention was paid to detail: vehicle conformity as well as realism of situations.
We produced more than four minutes of 3D animation and around thirty still images.
![](https://17mars.com/wp-content/uploads/2024/05/regulateur_de_vitesse_adaptatif_intelligent_1920x1080-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/05/reconnaissance_panneaux_signalisation_avec_alerte_vitesse_1920x1080-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/05/parking_mains_libres_1920x1080-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/05/freinage_automatique_d_urgence_marche_arriere_1920x1080-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/05/detection_arriere_avec_correction_trajectoire_urgence_1920x1080-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/05/aide_parking_arriere_1920x1080-1024x576.jpg)