GULLI

2D Motion • 3D Motion • Brand Strategy • Copywriting • Visual Identity •

M6

GULLI

CONTEXT

Following the acquisition of France Télévisions’ shares by its partner Lagardère Active, a new era is beginning for France’s leading channel for young people.

CHALLENGE

Approach the renewal of the children’s channel’s look and feel in order to increase its appeal to children and parents alike.

SOLUTION

The Gulli brand is all about experimenting and having fun. We developed a set of words and phrases to solidly anchor the brand’s messages of growth, collectivity, and diversification.

AD JINGLES &
AUTO-PROMOTION

We broke the logo down, giving the shapes and colors space to play, run, jump, and bounce. Each element of the logo is a character and, together, they explore the land of make believe.