FUTURE Z – SS22

3D Motion

PUMA

FUTURE Z – SS22

CONTEXT

Puma is launching its key football sneaker’s latest model.

CHALLENGE

Play with the analogy between man and animal by highlighting the fierceness of the feline attack.

SOLUTION

Our creative team explored both the instinctive personality of the product and the technical dimension of the shoe, through an in-depth work on the material, textures and lighting. This resulted in a film mixing live-action, 2D and 3D.