FREEBOX ULTRA LIMITED EDITION

3D Motion •

FREE

FREEBOX ULTRA LIMITED EDITION

CONTEXT

To celebrate its 25th birthday, Free is launching a limited edition of its Freebox Ultra device, entirely redesigned for this special occasion.

CHALLENGE

Place this Freebox Ultra, with its resolutely gaming design, into a powerful, high-end environment that will appeal to both the general public and fans of the brand.

SOLUTION

We took inspiration from certain gaming references such as pixels and light grids to create the device’s environment. We placed it at the heart of a play of chiaroscuro in order to enhance its red color, translucent surface and the lighting effects that characterize its new design.