FREEBOX ULTRA
3D Motion •
FREE
FREEBOX ULTRA
CONTEXTE
In 2024, Free is once again shaking up the telecom landscape with the launch of its brand-new high-end router: the Freebox Ultra.
CHALLENGE
Conceive a powerful brand universe, resolutely high-end, reflecting this exceptional box.
SOLUTION
We created a brand territory capable of sublimating this box with its stunning, refined design. A minimalist approach that uses beams of colored light to capture the very essence of the product, revealing its velocity, its power and the richness of its offer.