’21 & ’22 SUMMER IDENTS
3D Motion • Copywriting •
FRANCE 2
’21 & ’22 SUMMER IDENTS
CONTEXT
For the summer season of 2021 and 2022, France 2 commissioned the agency to design a mosaic of advertising idents.
CHALLENGE
Create fun, light-hearted atmospheres that celebrate the summer vacation.
SOLUTION
We designed about forty semi-realistic scenes, staging summer atmospheres known to all. For each ident, shapes and movements are circular, echoing the dynamics of the wave, which is specific to the channel’s design.
