’21 & ’22 SUMMER IDENTS
3D Motion • Copywriting •
FRANCE 2
’21 & ’22 SUMMER IDENTS
CONTEXT
For the summer season of 2021 and 2022, France 2 commissioned the agency to design a mosaic of advertising idents.
CHALLENGE
Create fun, light-hearted atmospheres that celebrate the summer vacation.
SOLUTION
We designed about forty semi-realistic scenes, staging summer atmospheres known to all. For each ident, shapes and movements are circular, echoing the dynamics of the wave, which is specific to the channel’s design.
![](https://17mars.com/wp-content/uploads/2022/08/17mars_f2_ete_2022_5-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/08/17mars_f2_ete_2022_4-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/08/17mars_f2_ete_2022_2-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/08/17mars_f2_ete_2022_1-1024x576.png)
![](https://17mars.com/wp-content/uploads/2022/08/17mars_f2_ete_2022_5-1024x576.png)