QUELLE ÉPOQUE !
2D Motion • Visual Identity •
FRANCE 2
QUELLE ÉPOQUE !
CONTEXT
France 2 puts on the air its new Saturday night talk show, orchestrated by Léa Salamé who receives personalities from all backgrounds and all ages. The show is produced by Winter Productions.
CHALLENGE
Revive a strategic program slot for France 2, traditionally centered around talking and debating about social issues.
SOLUTION
We conceived an identity borrowed from the codes of the American-style cabaret, a reflection of the stage designed as an elegant and intimate setting.
SPIN-OFFS
As the talk-show grew in popularity, Winter Productions and France 2 developed several spin-offs. This was the case for the end of year festivities as well as for the Paris Olympics and Paralympics. The logo was thus re-imagined for these events, though keeping its emblematic DNA.
