NOS GRANDES DÉCISIONS
2D Motion • Visual Identity •
WINTER PRODUCTIONS
NOS GRANDES DÉCISIONS
CONTEXT
Winter Productions is launching a new late night talk-show on France 2, in which journalist Hugo Clément exchanges with his guests about their societal case of conscience and involves the audience to help guests reach a decision.
CHALLENGE
Imagine a singular graphic territory, giving prominence to typography and collage. Develop a graphic identity that embodies its content offer, as informative as it is entertaining.
SOLUTION
We used graphic tricks (split screens, cut-outs, black and white frames) to express opinion, complicity, debate and division. The hands animating the typographic compositions throughout the credits symbolise the collaboration and involvement of the audience.
VISUAL IDENTITY
![](https://17mars.com/wp-content/uploads/2024/01/NGD_LOGO__RVB_Noir-1024x702.png)
![](https://17mars.com/wp-content/uploads/2024/01/NGD_LOGO__RVB_Blanc-1024x702.png)
![](https://17mars.com/wp-content/uploads/2024/01/NGD_TYPO_COULEURS-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/01/NGD_MAINS_02-1024x576.png)
OPENING CREDITS
![](https://17mars.com/wp-content/uploads/2024/04/17MARS_WINTER_NGD_8-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/01/17MARS_WINTER_NGD_10-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/01/17MARS_WINTER_NGD_11-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/01/17MARS_WINTER_NGD_12-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/01/17MARS_WINTER_NGD_14-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/01/17MARS_WINTER_NGD_15-1024x576.jpg)
BROADCAST DESIGN
![](https://17mars.com/wp-content/uploads/2024/02/17MARS_WINTER_NGD_19-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/02/17MARS_WINTER_NGD_17-1024x576.jpg)
TV SET
![](https://17mars.com/wp-content/uploads/2024/02/17MARS_WINTER_NGD_16-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2024/02/17MARS_WINTER_NGD_18-1024x576.jpg)