3D Motion • Copywriting •
Every year, France 2 gathers its viewers around its Christmas packaging, a moment of communion between the channel and its audiences.
Depict the holiday spirit while preserving the strong visual and musical identity of the channel. The aim is to reinforce the special bond between France 2 and its audience during that time of year.
We chose the snowball as a symbol for the Christmas spirit, embodied by cheeky little elves with red hats. Each scene is a small world full of poetry and always tinged with a touch of surrealism. The snowball takes us back to our childhood, rekindling our love for Christmas.