’23 SUMMER IDENTS

3D Motion

FRANCE 2

’23 SUMMER IDENTS

CONTEXT

For the summer season of 2023, France 2 commissioned the agency to design a mosaic of advertising idents.

CHALLENGE

Create fun, light-hearted atmospheres that celebrate the summer vacation.

SOLUTION

We designed about forty semi-realistic scenes, staging summer atmospheres known to all. For each jingle, shapes and movements are circular, echoing the dynamics of the wave, which is specific to the channel’s design.

STORYBOARD