’23 SUMMER IDENTS
3D Motion •
FRANCE 2
’23 SUMMER IDENTS
CONTEXT
For the summer season of 2023, France 2 commissioned the agency to design a mosaic of advertising idents.
CHALLENGE
Create fun, light-hearted atmospheres that celebrate the summer vacation.
SOLUTION
We designed about forty semi-realistic scenes, staging summer atmospheres known to all. For each jingle, shapes and movements are circular, echoing the dynamics of the wave, which is specific to the channel’s design.
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_7-1024x576.png)
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_12-1024x576.png)
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_14-1024x576.png)
STORYBOARD
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_18-1024x576.jpg)
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_10-1024x576.png)
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_16-1024x576.png)
![](https://17mars.com/wp-content/uploads/2023/08/17MARS_F2_ETE_2023_19-1024x576.jpg)