2D Motion • Brand Strategy • Visual Identity •
As the discipline is in the process of being authorised in France, Vivendi Sports is launching ARES Fighting Championship, a new Afro-European MMA (or mixed martial arts) league.
Convey a decent and respectable image to a sport with a sultry reputation through its visual identity.
As we aimed to provide the league with strong markers, we forged an original typography inspired by Greek mythology that bonds the discipline with its ancestor, the ancient Pancrace. Based on this typography, we drew a multi-use, flexible and adjustable brand territory.