LEDGER LIVE DIGITAL CAMPAIGN
2D Motion • 3D Motion •
LEDGER
LEDGER LIVE DIGITAL CAMPAIGN
CONTEXT
Ledger commissioned 17mars to create assets for a campaign to drive awareness and as well as the adoption of its Ledger Live app. Ledger Live allows users to securely buy, store, send and trade cryptos.
CHALLENGE
Define an educational approach aimed at physical wallet owners who are unfamiliar with the app or do not take full advantage of the features it offers. Create a story that puts the object in the user’s everyday life.
SOLUTION
We based our films on a composition of objects reflecting the personality of the typical Ledger wallet holder. This photo-realistic, highly aesthetic setting makes it easier to grasp the educational aspect of each module.
PROCESS
We used AI to design this composition. By providing it with visual references, we guided it to generate harmonious stacks of various objects. These proposals were then tested and refined in 3D.
Finally, the application’s main functionalities (BUY, SWAP, STAKE) are highlighted using very fine graphics, inspired by video game interfaces and now one of Ledger’s communication fundamentals.
