R4
3D Motion • Copywriting •
RENAULT
R4
CONTEXT
As part of the launch of the 100% electric Renault E-Tech, the brand tasked 17mars with creating a film featuring the ‘4’ emblem.
CHALLENGE
Just as we did for R5, we created an iconic film transcending the brand’s new identity. We defined directing principles allowing us to explore exceptional territories in terms of creativity.
SOLUTION
The film has been thought out as a loop made of 4 sequences showing different logo volumes. Each sequence starts with an impulse revealing a specific environment, beyond the graphic sign, which always comes back to its initial shape. This dynamic marks the film’s tempo, as a metronome. It illustrates the new dimension of the vehicle, its versatility and its faithfulness to the original model’s functionalities.
