TÉLÉFOOT 2024

2D Motion • 3D Motion • Visual Identity • XR •

TF1

TÉLÉFOOT 2024

CONTEXT

For its 48th season, Telefoot, TF1’s iconic soccer program, sees its visual identity renewed for the third time by the agency. This collaboration coincides with a key moment, as Telefoot officially becomes the news outlet of the Ligue 1, reinforcing its anchorage in French soccer news.

CHALLENGE

Modernize the program’s image while delivering a powerful and dynamic visual experience for soccer fans. Conceptualize the artistic direction of the design alongside the virtual set.

SOLUTION

While preserving the Telefoot brand codes, we gave the logo, its variations and all the graphic elements a resolutely premium 3D treatment, to propel this sporting event into a new dimension. As for the set, we imagined a “football city”, which would serve as the main backdrop for the show, drawing on the latest creative technologies in terms of virtual environments to ensure total immersion.