R5
3D Motion • Copywriting •
RENAULT
R5
CONTEXT
As part of the launch of the Renault 5 E-Tech 100% electric, the brand called on 17mars to create a film featuring the ‘5’ emblem.
CHALLENGE
Design an iconic film that transcends the new brand identity. Define a directing principle that allows for the exploration of exceptional territories of graphic expression.
SOLUTION
We chose to reinterpret the vehicle’s technological characteristics and celebrate its revival by capitalizing on various logo metamorphosis mechanisms. Thus, each dynamic, texture and dominant color refers to the circular economy, electrification and digitalization, before the film concludes with a reveal playing with crystalline iridescence, echoing the electro-pop codants specific to Renault 5.
