IAA MOBILITY ’23
3D Motion •
RENAULT
IAA MOBILITY ’23
CONTEXT
For the Munich Motor Show, Renault entrusted the agency with the production of a reveal film for their new vehicule shown on its stand, as well as video content for an immersive space set up in the heart of the city. Two spaces that aim to offer innovative experiences : the Summit for professionals and the Openspace for the general public.
CHALLENGE
Create engaging video content, meet the technical challenges associated with each device. For the Summit, synchronize three screens, two of which are attached to robotic arms. For the Openspace, create audio-reactive modules.
SOLUTION
For the new Scenic reveal film, we imagined an orb symbolizing the vehicule’s energy and waking up each screen alternately, giving them a human dimension and participating in a surprising choreography. For the Openspace, using the TouchDesigner software, we developed various graphic compositions around the Renault emblem, reacting in real-time to the tempo of the music.
