IN STORE BRAND DESIGN
2D Motion • Visual Identity •
Maison Belle Mer
IN STORE BRAND DESIGN
CONTEXT
Maison Belle Mer, a fishmonger recently established in Pantin, called on 17MARS to design its entire visual identity.
CHALLENGE
Turn this fishmonger’s into a recognised establishment with a strong pop identity, by breaking with this type of business’ traditional codes.
SOLUTION
In order to break away from the classic representation of the fishmonger, we combined traditional aspects such as the logo lettering, inspired by ships’ nameplates, with modern design elements using pop colours, textures and pictograms. The colour palette of pink, beige paper shades and shiny stainless steel creates a play of contrasts and harmonies, designed to evoke the shop’s architecture and equipment.
We developed a complete visual identity including logo design, menus, marine pictograms, templates for publications on social media, brand identity film, merchandising and product labels.
