L'ÉVÉNEMENT
2D Motion • Visual Identity •
FRANCE 2
L'ÉVÉNEMENT
CONTEXT
The head of the France Télévisions news department is launching a new political program on France 2. Particularity of the concept: the program is divided into two parts. The interview of a political personality by Caroline Roux, followed by a second set to explore an issue.
CHALLENGE
Reaffirm the leading position of the public service in terms of political talk shows.
Allow the editorial staff the greatest agility in the treatment of current affairs, while capitalizing on the typographic look of the antennas.
SOLUTION
We designed a meaningful identity by reworking the letter ‘v’ in the word “événement” as a cursor that targets news events in a timeline. A sober and structuring system, very modular, which puts the information in its context and values the objectivity of its treatment.
