VAKITA
2D Motion • Visual Identity •
Winter Productions
VAKITA
CONTEXT
Hugo Clément and Régis Lamanna-Rodat launch an investigative media, whose name refers to an endangered marine mammal. Its promise can be summed up in 3 words: information, action, mutual aid.
CHALLENGE
Show a singularity in the independent media landscape by creating a strong identity, symbol of a new type of citizen commitment. Develop a modular system, able to be deployed on a platform, social networks and all audiovisual content.
SOLUTION
Vakita sounds like a cry, a warning sign, so we designed a logo that follows the structure and rhythm of the word’s syllables: a typographic block that draws strokes of the same thickness and plays with symmetry and contrasts. The design system is part of a tonic and striking dynamic, in the image of the brand’s positioning.
PLATFORM
