NOS GRANDES DÉCISIONS

2D Motion • Visual Identity •

WINTER PRODUCTIONS

NOS GRANDES DÉCISIONS

CONTEXT

Winter Productions is launching a new late night talk-show on France 2, in which journalist Hugo Clément exchanges with his guests about their societal case of conscience and involves the audience to help guests reach a decision.

CHALLENGE

Imagine a singular graphic territory, giving prominence to typography and collage. Develop a graphic identity that embodies its content offer, as informative as it is entertaining.

SOLUTION

We used graphic tricks (split screens, cut-outs, black and white frames) to express opinion, complicity, debate and division. The hands animating the typographic compositions throughout the credits symbolise the collaboration and involvement of the audience.