FUTURE 2023
3D Motion • Copywriting •
PUMA
FUTURE 2023
CONTEXTE
Puma Football launches the new 2023 model of one of its main boot: the Future
CHALLENGE
Highlight the technical features of the product by placing it in the global universe of the launch campaign.
SOLUTION
We capitalized on the reimagined design of the Future, to build a new visual territory that embrace innovation and technology, and push the limits of what is achievable on a football field. In a fully 3D-created film, we worked on the idea of immensity by staging a futuristic city, and on way smaller scales, by giving life to the material’s micro-details.
PROCESS
