MICROLAB MK3
3D Motion •
ARTURIA
MICROLAB MK3
CONTEXT
As part of the launch of the MicroLab Mk3, Arturia asked the agency to design a film highlighting this new keyboard and its baseline: “Make music anywhere”
CHALLENGE
Bring to life a tool combining simplicity and ultra-compatibility, designed for experts and beginners alike. Create a film that is both didactic and dynamic, just like the MicroLab Mk3.
SOLUTION
We imagined an evolving and modular setting, designed to reflect the versatility of the MicroLab Mk3. This pop universe, in constant motion and comprising different textures and compositions of objects, was conceived as the ideal playground to showcase and sublimate the keyboard.
