AUX JEUX CITOYENS!

2D Motion •

FRANCE TÉLÉVISIONS

AUX JEUX CITOYENS!

CONTEXT

A year before the Paris Olympic Games, France Télévisions launches a daily program taking a behind-the-scenes look at the preparations for the Olympic and Paralympic Games.

CHALLENGE

Design an identity and branding system fully in line with the graphic charter established by the Olympic Committee, guaranteeing a total immersion in the world of the Olympic Games. Add the France Télévisions branding codes.

SOLUTION

We designed an identity associating the Paris 2024 and FTV Brown typefaces. We put together a design mecanism based on linear movements and symmetry play, highlighting the design toolbox of the existing branding guidelines for print. The whole is reused by the on-set screen and AR setup, allowing for various shots and effects.