FREEBOX PRO
3D Motion •
FREE
FREEBOX PRO
CONTEXT
Free entrusts 17mars with the creation of the visual territory accompanying the launch of the second generation Freebox Pro.
CHALLENGE
Develop a sober, striking graphic language for a professional audience.
SOLUTION
We chose to capitalize on the box’s main design feature: the track & field on top of it. We’ve created a language that continues the luminous lines already present on the Freebox Ultra (consumer box), but this time in a dominant black & white. This way, we’ve magnified the object and ensured consistency with the other products in the Free range.