EMBLEM
2D Motion • 3D Motion • Copywriting • Visual Identity •
RENAULT
EMBLEM
CONTEXT
Renault has commissioned 17mars to conceive and produce its new Emblem film. We chose to express the brand’s technological direction in its most refined and controlled form, while infusing it with the singularity and generosity that define its roots in pop culture.
CHALLENGE
To define a visual language and a dynamic capable of combining industrial precision with emotional intensity. To reaffirm Renault’s distinctive territory, strengthen its graphic and narrative identity, and establish its design-centric positioning as a reflection of its creative ambition and modernity.
SOLUTION
We envisioned a film structured around a two-phase visual progression. It opens in a minimalist universe, where forms and movements are orchestrated with great precision. A turning point disrupts this balance and propels the film into a visual explosion: the rhythm intensifies, the shots multiply, revealing a multisensory brand driven by a regenerative energy.
