THE DACIA SANDRIDERS
3D Motion •
DACIA
THE DACIA SANDRIDERS
CONTEXT
At the Geneva ’24 Motor Show, Dacia presented the competition prototype in which driver Sébastien Loeb will compete in the 46th Dakar Rally.
CHALLENGE
Create a film reminiscent of the Saudi Arabia dunes.
SOLUTION
The video loop we imagined is a choreography based around the element of sand, with each sequence symbolising a key moment in the race.
No fewer than 18 million grains of sand come to life, creating a hypnotic experience in which each grain interacts with its immediate environment.
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_24_LOGO1-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_24_LIGNE_ARRIVEE1-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_24_LE_PODIUM2-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_24_LE_PODIUM1-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_24_LA_GRIFFE-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_PLAN_04_7_altcolor_bts-2-0-00-00-01-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_PLAN_04_3_altcolor_bts-0-00-00-19-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_PLAN_04_6_altcolor_bts-0-00-00-00-745x1024.jpg)
![](https://17mars.com/wp-content/uploads/2024/03/DACIA_DAKAR_PLAN_03_9_altcolor_bts-0-00-00-00_3-745x1024.jpg)