THE DACIA SANDRIDERS
3D Motion •
DACIA
THE DACIA SANDRIDERS
CONTEXT
At the Geneva ’24 Motor Show, Dacia presented the competition prototype in which driver Sébastien Loeb will compete in the 46th Dakar Rally.
CHALLENGE
Create a film reminiscent of the Saudi Arabia dunes.
SOLUTION
The video loop we imagined is a choreography based around the element of sand, with each sequence symbolising a key moment in the race.
No fewer than 18 million grains of sand come to life, creating a hypnotic experience in which each grain interacts with its immediate environment.
