THE PRECIOUS CONSTELLATIONS

3D Motion

CHAUMET

THE PRECIOUS CONSTELLATIONS

CONTEXT

Following its successful exhibition in Monaco, the world leader in fine jewellery brings constellations to light for the 2019 holiday season.

CHALLENGE

Stage different small pieces of jewellery in the immensity of outer space.

SOLUTION

The film turns five “star” pieces from the catalog into asteroids. It takes the viewer on an interstellar odyssey back to the very origins of the noble materials jewels are made of. The brand’s celestial tropism is amplified by this campaign, which combines epic fantasy and graphic refinement. One of the starting points for this campaign was an interview given by french astrophysician Patrick Michel in which he reminds us that gold, platinum as well as other precious metals used in jewellery come from asteroids that once fell on the Earth.