17MARS X PRG

CONTEXT

Thanks to the Unreal Engine software, which is now integrated into our production processes, we have developed a series of virtual spaces, prefiguring the perspectives of the metaverse.

These universes are designed as a showcase to host speakers and products during filming, whether they are post-produced or broadcasted live.

These new devices allow us to offer brands new immersive storytelling mechanisms, whose only boundaries are those of the imagination.

Our partnership with the PRG France group allowed us to test this set on their Épinay-sur-Seine set, which is among the largest in Europe.