SAVE OUR FORESTS
Visual Identity • 2D Motion •
WINTER PROD
SAVE OUR FORESTS
CONTEXT
In the summer of 2026, France was hit by wildfires of exceptional scale. In this context, Winter Productions entrusted 17mars with the creation of the visual identity for a special programme dedicated to the preservation and protection of our forests.
CHALLENGE
Create a restrained yet evocative visual identity that could support the speakers’ contributions while keeping the focus on the imagery, personal stories and key issues explored throughout the programme.
SOLUTION
We drew inspiration from the visual language of grassroots movements and demonstrations: hand-drawn typography, paint and spontaneous gestures come together to create an engaged and collective identity. A deliberately raw and organic graphic language, serving a shared message: caring for our ecosystem and protecting our forests.
