L'AMÉRIQUE ET NOUS
Visual Identity • 2D Motion •
WINTER PROD
L'AMÉRIQUE ET NOUS
CONTEXT
To mark the 250th anniversary of the signing of the United States Declaration of Independence, France Télévisions is airing an original documentary retracing 250 years of Franco-American relations.
CHALLENGE
Create a distinctive and informative visual language, helping viewers navigate the different periods and key events throughout the story.
SOLUTION
We developed a visual identity inspired by the typography of 1950s American newspapers. Built around a red and blue graphic system, the identity supports the narrative and reflects the evolving relationship between France and the United States over time, from moments of closeness to periods of tension.
