BRUSSELS MOTOR SHOW ‘26

2D Motion • 3D Motion • Visual Identity •

Renault Group

BRUSSELS MOTOR SHOW ‘26

CONTEXT

For the first time at a single trade show, 17mars provided simultaneous audiovisual artistic direction for the three stands of the Renault Group.

CHALLENGE

Creating tailor-made content and adapting existing assets to multiple screen formats, as well as composing playlists designed to capture visitors’ attention.

SOLUTION

We brought a wide range of skills to the project, combining editing, 2D animation, 3D modeling, and AI. Particular care was taken to preserve the uniqueness of each brand while ensuring overall harmony and content coherence. We also supported on-site integration and optimized the visuals according to the broadcast conditions.