CHRISTMAS ELVES
3D Motion • Copywriting •
FRANCE TÉLÉVISIONS
CHRISTMAS ELVES
CONTEXT
Affirming a shared identity, the channels of the France Télévisions group wish to speak with a single voice during the holiday season.
CHALLENGE
To imagine a unifying concept imbued with the spirit of Christmas, lightness, and togetherness; to create emotion and connection around the brand.
SOLUTION
We conceived a series of 10 jingles featuring the France Télévisions elf family in joyful, wintry scenes. Their collective adventures, punctuated with nods to the upcoming Winter Olympic Games, come together to form a warm and festive whole.
PROCESS
